On-Page Optimization Must-Haves
It is all about allowing search engine spiders to efficiently determine what kind of content you are providing. Google does not allow you to simply stuff your page with keywords for rankings anymore.
Good URL Structure
Add target keywords in URLs. Always-use-hyphens-in-URLs.
Google_does_not_read_underscores. URL structure should be short and descriptive with your main keyword, no gibbering numbers or punctuation marks, so the search engine finds it easy to crawl. Sign up for Webmaster Tools in Google & Bing that will let you diagnose potential URL structure problems.
Keyword in your Title
The closer the keyword is to the beginning of the title tag, the more weight it has with the search engine. The first letter of all keywords should be capitalized. For example, “White Chocolate”. Google, in particular, seems to value the words in your title incredibly highly. Use wisely a compelling keyword title. Keep the title tags under 55 characters.
Keyword in H1 Tag
You should only have one H1 tag per page. Use a unique H1 for each page that is tailored specifically to the keywords you are targeting within that particular page. It is important that the headline convinces the user that they are in the right place and have found what they are looking for.
Keyword in the 100 words
It is an essential signal of relevancy to have a keyword appearing in the first 100 words of a page’s content. Placing the keyword early in the content emphasizes that your article’s content is about that keyword.
Not only is long-form content rewarded by the search engines, but it also resonates with readers. Moz did research and they found that longer posts perform better. More tweets, shares, and comments from your readers.
Use a mix of main and LSI keywords in articles
Latent Semantic Indexing (LSI) also known as semantic keywords. They are the related keywords for a particular keyword. You can include LSI keywords anywhere in the article like in the title tag, header tags, permalinks, anchor texts, beginning paragraph and ending paragraph. Only use LSI keywords to signal content relevancy.
Good website loading speed
Optimizing your page load time is a smart thing to do to help visitors get where they’re going faster. Overall, while load time isn’t a significant contributor to Google rankings, it can contribute to the rise and fall of your conversion rate.